Use este identificador para citar ou linkar para este item: http://repositoriosenaiba.fieb.org.br/handle/fieb/701
Título: Enhancing New Product Development (NPD) portfolio performance by shaping the development funnel.
Título(s) alternativo(s): Journal of Technology Management & Innovation
Autor(es): Figueiredo, Paulo Soares
Loiola, Elisabeth
Palavras-chave: Product development
Development funnel
Project
Data do documento: 2012
Editor: Universidad Alberto Hurtado / Facultad de Economía y Negocios
Universidad Alberto Hurtado / Facultad de Economía y Negocios
Citação: FIGUEIREDO, Paulo Soares; LOIOLA, Elisabeth. Enhancing new Product Development (NPD) portfolio performance by shaping the development funnel. Journal of Technology Management & Innovation, Santiago, v. 7, p. 20-35, 2012.
Resumo: New product development (NPD) projects are typically managed through a series of screens, or gates, where ideas compete for resources. Ideas are carved into projects, and these projects are reviewed, and approved or terminated through the screening process so that only the best performing projects continue to subsequent stages of design, development and testing, and are released into the market place (Krishnan and Ulrich 2001; Terwiesch and Ulrich 2009). Most large innovative organizations deal with more than one NPD project at a time and typically engage in product pipeline management (PPM), where a set of active projects are evaluated together while they traverse through a sequence of such screens. Key decisions in a R&D pipeline are: screen thresholds, complexity of projects, resource allocation and capacity adjustment biases. We explore the impact of structural and behavioral aspects of these decisions through a simulation based analysis of a pharmaceutical dataset. Results establish concave relationships between value created at the end of pipeline and the resource allocation and complexity allocation biases, indicating optimizability and a limit for front loading practices.
Descrição: p. 20-35
URI: http://repositoriosenaiba.fieb.org.br/handle/fieb/701
ISSN: 0718-2724
Aparece nas coleções:Artigos Publicados em Periódicos (PPG GETEC)

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