Please use this identifier to cite or link to this item: http://repositoriosenaiba.fieb.org.br/handle/fieb/703
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dc.contributor.authorFigueiredo, Paulo Soares-
dc.contributor.authorNeves, Fernando Augusto Almeida-
dc.date.accessioned2016-09-08T18:30:05Z-
dc.date.issued2014-09-13-
dc.identifier.citationFIGUEIREDO, Paulo Soares; NEVES, Fernando Augusto Almeida. The impact of project introduction heuristics on R&D performance .In: ENCONTRO DA ANPAD - ENANPAD, 38., 2014, Rio de Janeiro. Anais... Rio de Janeiro: ANPAD, 2014.pt_BR
dc.identifier.urihttp://repositoriosenaiba.fieb.org.br/handle/fieb/703-
dc.description.abstractWe use a dynamic model to explore managerial behavior in the pharmaceutical industry, with a focus on the impact of project introduction heuristics on product development performance. In particular, we focus on the impact on performance, of three types of heuristics: 1)Gradual increase or decrease, 2)Random-normal choice, and 3)Target-based search. We find that a gradual decrease of project introduction rates results in convergence, but the size of the adjustments and the delays in the pipeline can limit the precision. A random choice is detrimental to performance even when the average value is the optimal. A targetbased search results in oscillation.pt_BR
dc.language.isoenpt_BR
dc.sourcehttp://www.anpad.org.br/admin/pdf/2014_EnANPAD_GOL3.pdfpt_BR
dc.subjectManagerial behaviorpt_BR
dc.subjectHeuristicpt_BR
dc.subjectBehavioral operation managementpt_BR
dc.subjectProject portfolio managementpt_BR
dc.titleThe impact of project introduction heuristics on R&D performancept_BR
dc.title.alternativeXVIII ENCONTRO DA ANPAD - ENANPADpt_BR
dc.typeProdução bibliográfica: Trabalhos publicados em anais de eventospt_BR
dc.description.localpubRio de Janeiropt_BR
dc.embargo.termsabertopt_BR
dc.embargo.lift2016-09-09T18:30:05Z-
Appears in Collections:Artigos Publicados em Periódicos (PPG GETEC)

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