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http://repositoriosenaiba.fieb.org.br/handle/fieb/648| Title: | Gestión de la identidad corporativa aplicada a la creación de herramientas de producción de materiales multimedia: un modelo teórico |
| Other Titles: | Obra Digital: Revista de Comunicación |
| Authors: | Gomez, José Luis Eguia Pereira, Hernane Borges de Barros |
| Keywords: | Corporate identity;Corporate image;Corporative identity management |
| Issue Date: | 2012 |
| Citation: | GOMEZ, José Luis Eguia; PEREIRA, Hernane Borges de Barros. Gestión de la identidad corporativa aplicada a la creación de herramientas de producción de materiales multimedia: un modelo teórico. Obra Digital:Revista de Comunicación, [s.n.], n. 3, set. 2012. p. 78-88. |
| Abstract: | Nowadays the communication is determining a different set of interactive norms. Side by side, it is the risk of the lack of comprehension of the product mage, which represents the business intention. Within this context, the all customers play the prevailing role. The goal of this paper is to present a theoretical model used in the development of the production techniques of multimedia material. |
| Description: | p. 78-88 |
| URI: | http://repositoriosenaiba.fieb.org.br/handle/fieb/648 |
| Appears in Collections: | Artigos Publicados em Periódicos (PPG GETEC) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Gestión ....pdf | 258.06 kB | Adobe PDF | View/Open |
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