Please use this identifier to cite or link to this item: http://repositoriosenaiba.fieb.org.br/handle/fieb/648
Title: Gestión de la identidad corporativa aplicada a la creación de herramientas de producción de materiales multimedia: un modelo teórico
Other Titles: Obra Digital: Revista de Comunicación
Authors: Gomez, José Luis Eguia
Pereira, Hernane Borges de Barros
Keywords: Corporate identity;Corporate image;Corporative identity management
Issue Date: 2012
Citation: GOMEZ, José Luis Eguia; PEREIRA, Hernane Borges de Barros. Gestión de la identidad corporativa aplicada a la creación de herramientas de producción de materiales multimedia: un modelo teórico. Obra Digital:Revista de Comunicación, [s.n.], n. 3, set. 2012. p. 78-88.
Abstract: Nowadays the communication is determining a different set of interactive norms. Side by side, it is the risk of the lack of comprehension of the product mage, which represents the business intention. Within this context, the all customers play the prevailing role. The goal of this paper is to present a theoretical model used in the development of the production techniques of multimedia material.
Description: p. 78-88
URI: http://repositoriosenaiba.fieb.org.br/handle/fieb/648
Appears in Collections:Artigos Publicados em Periódicos (PPG GETEC)

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