Modelo multicritério para auxiliar na escolha de veículos sustentáveis: atendendo às preferências dos consumidores

Abstract

Several actions to combat the effects of climate change have taken place in recent years decades aiming to promote sustainable development. This fact has generated a series of movements, causing changes in the consumption pattern of products and services, leading to the repositioning of the productive sector. The Intergovernmental Panel report on United Nations Climate Change (IPCC) has identified the transport sector as one of the main sources of greenhouse gases, which contributes to the increase of climate change. In the urban centers of large cities, emissions from the transport results in a worsening of the quality of the air breathed, with the potential for increase in cases of respiratory diseases, among other possible damage to human health. On the other hand, while emissions cannot be reduced, a possible way, among many, would improve the information process at the vehicle acquisition stage. Therefore, The main objective of this research was to propose a multi-criteria conceptual model that assist decision-making when purchasing vehicles considering a set of pre-established criteria. For this purpose, open data from the fleet of vehicles sold in Brazil between 2013 and 2021. The construction of the conceptual model multicriteria allowed the evaluation of environmental aspects of vehicle models and versions, reconciling with individual technical specificities desired by the consumer. The results suggest that, through a vehicle classification list, consumers begin to have information about vehicle models and versions and those with a set of more sustainable characteristics have the best positions. May favor the acquisition of more sustainable models.