LIST – O jeito certo de economizar

Abstract

Currently the information for the best prices offered by supermarket network are scattered and offered in so many of communications channels available as radios and televisions, flyers, outdoors, internet or even through social network. Nevertheless, none of them are able to completely satisfy the customer desires in an individual way. Along of the customer journey in your search for the best offers, people need to study and analyze a flood of information published by each supermarket before taking the decision to select one supermarket with the best prices. On the other hand, the supermarket networks are poor of a robust tool capable to identify the customer habits of shopping, and, on this way, lose the opportunity to perform a strategic management of your products and offers and retain your customers. Based on these arguments, this business plan consist to propose a novel and simple solution based in a mobile application capable to organize the products search and prices practiced by the supermarket network and, based in a pre-setting "wishing list", will be able to indicate that one with the cheapest prices. Considering the rich data base generated by this mobile application, it creates new businesses in a singularity way full dedicated to supermarket networks in order to enhance the profits and customer retention though specific services.